When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.
Each organization will have different goals in mind, but most are working to achieve growth by reaching more consumers and influencing them to purchase. To do this efficiently, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. You must understand the benefits of digital marketing for businesses,
Affordability Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing, but ad spend is lower than other marketing forms.
Digital marketing lets you grow your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.
You may not know this, but 80% of adults own a smartphone and are likely to use smartphones or different mobile devices for news, social networking, and many other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while using many different apps on their mobile phones.
There are many forms and uses of high-quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to market yourself digitally creatively, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping low-performing campaigns in real-time.
Many consumers do almost all of their purchasing online. Digital marketing lets you appeal to these people and thus increase the influence of your business. Between Google Shopping Ads and brand recognition campaigns, you can grow your brand recognition and boost sales.
Customers tend to engage deeper with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to include all these content types into digital marketing than any other type of advertising – and it is very important.
igital marketing allows you to communicate directly with the consumers who see your content, notably through website comments, messages, reviews, and social media posts. It shows those consumers that you care about what they say and think, motivating them to feel respected and part of the community you’re building. It also allows you to gather priceless information on consumer’s reactions and preferences.
Digital marketing makes it simple to comment on issues and controversies related to your product or your industry. In this way, you can build yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert you are and instill trust in your business.
Many of the most influential figures in modern culture promote themselves online or by social media. Digital marketing allows you to engage with these influencers and win their respect. If you play your cards right, you can get them to endorse you, leading their followers to become consumers and spread brand awareness.